Friday, April 24, 2009

Follow The Leader

If you are engaged in direct sales of any form, and particularly if your business venture relies upon internet marketing, you are undoubtedly interested in being seen as a leader. Everybody wants to be a leader, and for good reason--the more people you are leading, the more money you are making. But guess what--even leaders need to follow leaders. The secret in becoming a sound and effective leader is in first becoming a sound and effective follower.

Internet marketing insiders refer to people new to the business as "newbies," which isn't intended to be a derogatory term but instead implies a lack of experience. To many people starting out in the network marketing industry, making the trek from newbie to acknowledged leader may at first seem to be a long, endless and painful one. It doesn't have to be so. The best, most effective--and easiest--method of becoming a top producing leader is to follow someone who has achieved the success you wish to achieve, and who is living the life you wish to lead.

And this is what makes the world of internet marketing so fascinating--and so lucrative. Unlike many competitive bricks and mortar businesses, where the "tricks of the trade" are really "trade secrets" that aren't shared, in the online community, entrepreneurs share their strategies and tools freely. The rationale is probably that the more people who become involved with internet marketing, the bigger the industry will become and the more money people will ultimately make. But for whatever the reason, it is extremely easy to find someone willing to share their expertise, and to help you to get started.

Of course, all leaders are not created equal. In order to optimize your chances of success, you not only need to find the right person to follow, but you need the right system as well. And that's where things can get interesting. The best leader in the world who is using an old school, out dated system would not be a good leader to follow. In today's hyper-fast internet marketing universe, it's as much about the tools being used as it is about the people using them. To pick a good leader for yourself to follow, start by looking at measurable success. First and foremost, you want to follow somebody who's already proven themselves in network marketing, not another newbie a few weeks farther along than you are. Find someone who shares values and a belief system that is similar to yours.

And finally, make sure they are using a proven and tested, turnkey system that works.

Anybody can become a leader in the direct marketing industry. But to be a leader, you must first follow one.


About the Author

Mae Lewis is a business coach and mentor based out Los Angeles, CA, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Mae and her team have assisted hundreds of people, from doctors and lawyers to high-school drop-outs and single parents in generating profits that exceed $250K or more in their first year. For more information and to contact Mae , visit: http://www.my3ftcommute.com

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